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Audien Hearing Street Interview by StreetTalk

StreetTalk helped Audien Hearing challenge what people think hearing aids should cost with a conversation creative product demo in NYC. The goal was anchoring expectations high and then breaking them. Nobody believed the price until they held the product.

Category

Health & Beauty

Location

New York City

Target Demographic

Neutral

55+

Video Transcript

Host [0:00]

How much do you think a pair of hearing aids usually cost?

Guest [0:00]

Over $1,500.

Host [0:03]

Must be in the thousands, I think.

Wait — let me re-read the transcript more carefully.Looking at this again: Speaker A is the host, and Speaker B is the guest. At [0:03], Speaker B says "Must be in the thousands, I think" — but this contradicts Speaker A's flow at [0:00] where they ask the question. Let me reconsider.Actually, re-reading: at [0:00] Speaker A asks the question AND someone answers "Over $1,500." This looks like the answer got merged into Speaker A's line. Then at [0:03] Speaker B gives another answer "Must be in the thousands, I think" — this could be a second person, or it could be the same person elaborating.Given Speaker A asks the question and then at [0:05] Speaker A continues with the pitch, the "Over $1,500" at [0:00] is likely the guest's answer that got merged into Speaker A's line. And [0:03] Speaker B's line seems like the same guest elaborating. There's only one interview happening here.

Host [0:00]

How much do you think a pair of hearing aids usually cost?

Guest [0:00]

Over $1,500. Must be in the thousands, I think.

Host [0:05]

What if I told you I have a pair that is under $400?

Guest [0:08]

I wouldn't believe it, but let me see.

Host [0:09]

This is Atom X by Audien Hearing. There's no tiny buttons that you have to press to get it to work. It is the world's first hearing aid with a built-in touchscreen on the case. Go ahead and check it out and let me know your thoughts. And the other amazing thing about this is that you can connect it by Bluetooth to any of your streaming services. You connect it to music or your phone calls.

Guest [0:09]

Oh, very neat. They fit nicely. Very comfy.

Host [0:09]

Exactly. So this is 90% less expensive than anything else on the market. It's only $389. Can you see yourself using something like this in your day-to-day and switching over?

Guest [0:40]

Yeah, absolutely.

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