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Bero Street Interview by StreetTalk

StreetTalk helped Bero prove a non-alcoholic beer can actually taste like beer with a conversation creative taste test in New York. The goal was finding social drinkers who've skipped a night out and giving them a reason not to. One person called it "pretty fucking good" before knowing the brand.

Category

Food & Beverage

Location

New York City

Target Demographic

Neutral

Video Transcript

Guest 1 [0:00]

It's actually pretty fucking good.

Host [0:01]

Do you drink beer?

Guest 1 [0:03]

I do, yeah. Yeah. Yeah.

Host [0:04]

Have you ever gone out but you didn't want to drink alcohol?

Guest 1 [0:05]

Yes.

Host [0:06]

Yeah? Well, we're gonna do a little taste test here. This is Buro Brewing. This is a non-alcoholic beer. This is for you to taste. Has the same look, feel, and taste. Let's see what you think.

Guest 1 [0:16]

I like that a lot, actually. Just like beer. Tastes like a good beer. Tastes just like an IPA. Exactly like it.

Host [0:21]

If there were people out there that wanted to go out with their friends, but they didn't want to necessarily drink alcohol, would this be a good option for them to sip on?

Guest 1 [0:28]

Absolutely. Honestly, I'll probably drink these whenever I get back home.

Host [0:30]

1 out of 10, what would you rate it?

Guest 1 [0:31]

8 or 9.

Host [0:32]

That's actually really good. A 9. Why not? This is a great idea. I'm happy you guys are doing this.

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