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Built Different Street Interview by StreetTalk

StreetTalk helped Built Different speak directly to big and tall guys who can't find shirts that fit with a conversation creative product demo in New York. The goal was naming the exact frustrations, from shoulder tightness to shirt length, then showing the fix.

Category

Apparel & Accessories

Location

New York City

Target Demographic

Male

25-34

Video Transcript

Host [0:00]

Do you have trouble finding shirts that really truly fit you as a big and tall guy?

Guest [0:00]

Absolutely, I do.

Host [0:00]

What are your biggest issues?

Guest [0:00]

Like sometimes it's too tight in the shoulders, you know, tight in the stomach. It's too tight, or you get the ones where the sleeves are really long.

Host [0:10]

All right, well, this is Built Different. You want to give it a try?

Guest [0:10]

Let's try it.

Host [0:10]

Sweet. Now, Built Different shirts are made to be tighter on the shoulders and arms while giving you that length and room in the stomach that you need as a big and tall guy.

Guest [0:23]

Oh, that's amazing. Yeah, that's real good. That's a real good brand. It's real high quality. It feels great. Yeah, yeah, I love it. Yeah, it's pretty nice.

Host [0:28]

Yeah, I think you might swap this out for your regular big and tall tee.

Guest [0:29]

Yeah, yeah, yeah.

Host [0:33]

Well, stop settling for less. Get shirts built for you with Built Different.

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