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Caraway Street Interview by StreetTalk

StreetTalk helped Caraway position their cookware as the gift people actually want with a conversation creative product demo in New York. The goal was a red flag or green flag game that made every other gift look boring. Caraway was the instant green flag.

Category

CPG

Location

New York City

Target Demographic

Female

Video Transcript

Host [0:00]

Is this gift a red flag or a green flag? Socks.

Guest 1 [0:00]

I think that's a red flag.

Guest 2 [0:03]

A red flag.

Host [0:04]

Scented candle.

Guest 2 [0:04]

Green flag if it's a good scent.

Host [0:06]

I guess green, but like beige because it's basic. A Caraway cookware gift set.

Guest 2 [0:06]

Green flag.

Guest 3 [0:11]

Definitely green flag.

Host [0:12]

I'm here with Caraway today, and they specialize in very premium, high-quality pans and organizational materials for your kitchen. They are Teflon-free, fully ceramic, and they come in a bunch of beautiful colors, so it almost looks like decor in your kitchen. It's super super easy to clean. I have a full set of these at home. It's just one wipe and it's gone. I love it. Can you see yourself gifting this to cooks in your life?

Guest 3 [0:35]

Oh yeah, that's like awesome. They would probably really appreciate it. And ceramic is super nice too.

Host [0:39]

Exactly. Do you think that your kitchen right now needs an upgrade?

Guest 3 [0:39]

Yeah, I think it like could perpetually be upgraded.

Host [0:42]

Caraway is having the biggest sale of the year. It's up to 20% off for Black Friday.

Guest 3 [0:45]

Oh cool, coming up Black Friday shopping.

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