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Carnivore Snax Street Interview by StreetTalk

StreetTalk helped Carnivore Snax let the product do all the talking with a conversation creative taste test in NYC. The goal was handing out beef chips cold with zero context and asking for a rating. Straight 10s and 11s before anyone knew the brand.

Category

Food & Beverage

Location

New York City

Target Demographic

Male

Video Transcript

Host [0:00]

I want you to try this beef chip.

Guest 1 [0:01]

Rate it 1 out of 10 for me.

Host [0:03]

This is actually delicious. Damn, that's really good. 10 out of 10. 11. I give that a 10. Definitely a 10. This is a 20 out of 10. Crispy, flavorful. It's like melting in my mouth. I can barely talk because my mouth is just watering right now. This is really good.

Guest 1 [0:17]

Insane. Regeneratively raised, grass-fed beef. Doesn't get better than that. That's insane. Best snack out there. Just 2 ingredients: beef and salt. This is the number 1 snack in America. I want another piece.

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