Unmute

Catalyst Pet Street Interview by StreetTalk

StreetTalk helped Catalyst Pet make the weight difference impossible to ignore with a conversation creative product demo in New York. The goal was a hands-on comparison: pick up two cat litters and feel which one is heavier. The reaction was instant.

Category

Pet

Location

New York City

Target Demographic

Neutral

18-24

Host

Ilana

Video Transcript

Host [0:00]

I have here two different cat litters. I want you to pick both of these up and let me know which is heavier.

Guest [0:05]

Oh my gosh, this is actually really heavy.

Host [0:07]

So now try this one.

Guest [0:09]

Wait, this is so light.

Host [0:10]

That's so effortlessly. I know, I'm doing squats out here. Which one do you think lasts longer?

Guest [0:16]

I would maybe say the heavier just because maybe it could absorb more.

Host [0:20]

But surprisingly, actually, this one is Catalyst and this one actually lasts longer.

Guest [0:24]

Really?

Host [0:25]

Yes. Oh my gosh. Another great thing is that when you pour this cat litter out, they aren't airborne, so it's not getting in your face or your cat's face too.

Guest [0:31]

My best friend, her bathroom smells so bad. Smells horrible because the cat litter. And I'll be definitely telling her about this.

Host [0:35]

Well, you can get 30% off your very first subscription on Catalyst if you use code CAT30 on catalystpet.com.

Frequent

Questions