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Cirkul Street Interview by StreetTalk

StreetTalk helped Cirkul turn "I forget to drink water" into an on-the-spot solution with a conversation creative taste test in NYC. The goal was asking about hydration, hearing the universal "not enough," then letting people dial in their own flavor.

Category

Food & Beverage

Location

New York City

Target Demographic

Neutral

Video Transcript

Host [0:00]

How hydrated are you guys right now?

Guest 1 [0:01]

Very dehydrated.

Host [0:02]

Not very hydrated. Very dehydrated. What's keeping you dehydrated?

Guest 1 [0:02]

I just forget to drink water, honestly.

Guest 2 [0:02]

Honestly, I just say water is boring. I feel like kind of boring unless it's like ice freezing cold.

Host [0:12]

I'm gonna introduce you guys to this. It's called Cirkul. This is their blue raspberry flavor. Zero calories, zero sugar. You can adjust the flavor dial on the top to be how flavorful you want it. Go ahead, give it a try. Let me know your thoughts.

Guest 1 [0:12]

Oh, that's good. Yeah, that's really good.

Guest 2 [0:28]

Yeah, that's nice. It tastes like a blue raspberry slushie.

Host [0:32]

Where do you guys see yourself using this in your day to day?

Guest 1 [0:32]

Probably just at home, just drinking my water. Maybe like at the gym.

Guest 2 [0:38]

I would bring it to class a lot. I think maybe like after the gym.

Host [0:38]

Cirkul has over 150 different flavors to choose from, so you can really customize your experience every single day. Make sure to go check it out.

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