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Coterie Street Interview by StreetTalk

StreetTalk helped Coterie connect with sleep-deprived parents by leading with empathy with a conversation creative product demo in NYC. The goal was a sleep quiz that validated the exhaustion before introducing the diaper. One parent said she didn't sleep through the night until her kid was three.

Category

CPG

Location

New York City

Target Demographic

Neutral

35-44

Host

Maggie

Video Transcript

Host [0:00]

When your kids were young in diapers, how often did you sleep through the night?

Guest [0:00]

Never. I didn't sleep through the night.

Host [0:05]

Not often. Once a week, maybe, if we're lucky.

Wait — let me re-read this more carefully.Looking at this again, Speaker A is clearly the host asking questions, but at [0:00] "Never. I didn't sleep through the night." comes from Speaker B (the guest), and at [0:05] "Not often. Once a week, maybe, if we're lucky." also comes from Speaker B. The transcript has these oddly attributed. Let me re-parse based on conversational logic.

Host [0:00]

When your kids were young in diapers, how often did you sleep through the night?

Guest [0:00]

Never. I didn't sleep through the night. Not often. Once a week, maybe, if we're lucky.

Host [0:07]

Yeah. Do you think a lot of that had to do with diaper changing?

Guest [0:10]

Yeah. Yep.

Host [0:10]

But I do feel like I was always changing those diapers. These are Cotterie diapers. Moms are reporting that they're sleeping 10 to 12 hours a night by giving their kids these diapers. They feel really compact and nice, actually. A really nice— yeah, a little bit floppier. Oh, it's a double thing. So that's— yeah.

Guest [0:26]

Oh yeah, it's nice and soft.

Host [0:27]

This one feels very smooth, feels more evenly padded, and also like there's thicker padding where you need it more. Do you think you would give your kid the Coterie or the other brand?

Guest [0:40]

No, I would do that. This one, the thicker one. Yeah, thicker one.

Host [0:41]

These are Coterie diapers, and make sure you check them out today if you want to sleep through the night and get those extra hours that all you moms need.

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