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Craftd Street Interview by StreetTalk

StreetTalk helped Craftd prove that jewelry makes men more attractive with a conversation creative street interview in New York. The goal was getting social proof on camera first, then showing pieces built to last. The style had people interested before durability even came up.

Category

Apparel & Accessories

Location

New York City

Target Demographic

Male

Video Transcript

Host [0:00]

Do you think men are more attractive with jewelry on?

Guest 1 [0:01]

Yes. Yes. Yes. Yeah, I do. Yes. And why? I think it just adds to the outfit. Sort of style. It shows more personality. I think jewelry would elevate guys' outfits in general.

Host [0:11]

This is from Crafted. Now this is made of premium grade material, so it's not gonna tarnish. It's not gonna give you those grain marks. Sweatproof, waterproof, heat resistant. Wouldn't it be nice to get the same luxury look, luxury feel, but without the luxury price tag? So would you recommend Crafted jewelry to the men out there and why?

Guest 1 [0:26]

I definitely would. I think it's high quality for a good price. That's really cool that it was only $80 and it doesn't tarnish. Well, I think it's a great price.

Host [0:34]

Quality jewelry. If it breaks, you get a lifetime guarantee. They'll replace it.

Frequent

Questions