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Flux Footwear Street Interview by StreetTalk

StreetTalk helped Flux Footwear prove minimalist shoes outperform bulky runners with a conversation creative product demo in New York. The goal was a head-to-head race: Flux versus Nike, let the feet decide. The lighter shoe won.

Category

Apparel & Accessories

Location

New York City

Target Demographic

Neutral

Video Transcript

Host [0:00]

I'm on the hunt for somebody to race me and race against my Fluxes so we can see what the best shoe is. I got the Nike Air Max 97. Do you think that you're gonna beat me in this race?

Guest [0:00]

Possibly.

Host [0:00]

3, 2, 1, go! Is this gonna be a better experience than whatever you're experiencing right now? Toe box is way wider. It's gonna be basically like a massage on your feet. They're designed to improve posture and feel taller, actually strengthen your feet while you're walking.

Guest [0:00]

Yeah, it's super comfy. I like them. They're good. They're comfy. Love it.

Frequent

Questions