Unmute

Louise Carter Street Interview by StreetTalk

StreetTalk helped Louise Carter shatter price expectations for quality jewelry with a conversation creative product demo in Miami. The goal was letting people guess the price of five pieces, anchoring them high, then revealing the real number. Skeptics became fans on the spot.

Category

Apparel & Accessories

Location

Miami

Target Demographic

Female

Video Transcript

Host [0:00]

How much do you think all of this jewelry costs altogether?

Guest 1 [0:00]

$2,000?

Guest 2 [0:00]

$400?

Guest 3 [0:00]

$600?

Guest 2 [0:00]

$600?

Host [0:00]

Would you believe me if I told you 5 pieces were just $60?

Guest 2 [0:00]

No.

Host [0:00]

Would you believe me even more if I said it was 100% waterproof and 100% tarnish-proof?

Guest 2 [0:00]

Lovely. That's great. This is amazing.

Host [0:00]

It's called the Louise Carter, and like I said, it's 100% waterproof, so we can walk in the ocean right now. It's not going to turn your fingers green, none of that nonsense. And it's beautiful, right?

Guest 2 [0:00]

Yeah, very good.

Guest 3 [0:00]

Yes, that's amazing.

Host [0:00]

What's your favorite piece?

Guest 2 [0:00]

I love the pearl that you got on right here, like the thicker one.

Host [0:00]

Yeah, yeah, that's one of my favorites too. What about you?

Guest 3 [0:00]

I like the earrings.

Host [0:00]

The earrings?

Guest 3 [0:00]

Yeah, I love it.

Host [0:00]

You look like you would love Louise Carter. And on top of all, all the beauty, it's $60 for 5 pieces.

Guest 2 [0:00]

Love it.

Guest 3 [0:00]

That is amazing, to be fair.

Host [0:00]

Definitely check out Louise Carter.

Guest 2 [0:00]

Okay, cool.

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