Unmute

Magna Street Interview by StreetTalk

StreetTalk helped Magna win a blind juice comparison against a household name with a conversation creative taste test in NYC. The goal was letting people taste both without knowing which was which. They picked Magna.

Category

Food & Beverage

Location

New York City

Target Demographic

Neutral

25-34

Host

Maya

Video Transcript

Guest 1 [0:00]

Can I get another squirt? Yeah.

Host [0:02]

Have you ever had Martinelli's apple juice before?

Guest 1 [0:04]

Yes, of course.

Host [0:05]

I'm gonna have you take a little sip. Take a sip and let me know what you think. Give me your honest opinion.

Guest 1 [0:10]

Very nostalgic. Delicious.

Host [0:12]

What if I told you that there was 31 grams of sugar in it?

Guest 1 [0:14]

That's like more than soda. That's a lot of sugar.

Host [0:16]

What if I told you that there was a drink called Magna, which has electrolytes, magnesium, and zero sugar in it, and it tastes basically the same?

Guest 1 [0:23]

I'd be so down to try that.

Host [0:24]

Okay, ready?

Guest 1 [0:25]

Magna!

Host [0:25]

All right. What do you think?

Guest 1 [0:27]

That tastes delicious, actually. And you said zero sugar?

Host [0:30]

Zero sugar, 3 different types of magnesium in it to help with recovery, energy, and focus. It also has electrolytes in it, so you get max hydration.

Guest 1 [0:36]

I love that. Wow.

Host [0:37]

If you were to choose between Magna and Martinelli's apple juice, which one would you choose?

Guest 1 [0:41]

I'm choosing Magna. That's the way to go. Can I get another squirt? Yeah, let's go!

Frequent

Questions

What exactly does StreetTalk do?

What makes StreetTalk different from other creative agencies?

How much does it cost to work with StreetTalk?

Do you accept one-off projects or is this a long-term partnership model?

Do the people you interview sign releases / waivers?

Can your videos be used for paid advertising or just organic posts?

What types of brands usually work with StreetTalk?

What does your production process look like?

Are the conversations in your videos actually real?

Are you able to reach older demographics?

Book Your Call