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Masa Street Interview by StreetTalk

StreetTalk helped Masa challenge the assumption that all chips are greasy seed oil snacks with a conversation creative taste test in NYC. The goal was changing minds through flavor, not words. The tallow-cooked chip spoke for itself.

Category

Food & Beverage

Location

New York City

Target Demographic

Neutral

Video Transcript

Guest 1 [0:00]

That's what I hate about some of the tortilla chips out there.

Host [0:02]

Everyone thinks chips are just greasy seed oil snacks. Let's see what people say when they try a tallow-cooked chip. We're gonna try Masa chips. I want you to rate the crunch 1 out of 10.

Guest 1 [0:11]

Okay. Absolutely. Absolutely. Crunchy. Very light. 10 out of 10 crunch. Pretty good crunch.

Host [0:19]

That's a great taste. If I told you there are only 3 ingredients in Masa chips, would you believe me?

Guest 1 [0:23]

Oh really?

Host [0:24]

Organic corn, 100% grass-fed beef tallow, and sea salt.

Guest 1 [0:27]

That's up my alley.

Host [0:28]

Who would you give them to?

Guest 1 [0:29]

I would absolutely give it to all my friends. These are great for parties. I'd give it to the family, and I would take it today. Thank you very much.

Frequent

Questions