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MikesHotHoney Street Interview by StreetTalk

StreetTalk helped Mike's Hot Honey get people to feel the sweet heat firsthand with a conversation creative taste test in New York. The goal was calling out boring food, offering a drizzle, and capturing the reaction on camera. Nobody wanted to stop at one.

Category

Food & Beverage

Location

New York City

Target Demographic

Neutral

25-34

Host

Kurt

Video Transcript

Host [0:00]

Excuse me, ladies, quick question. I saw you didn't have any Mike's Hot Honey. You want to add some?

Guest [0:07]

Okay, we would. It's really good. Versatile.

Host [0:11]

Do you taste the little sweet and then the heat?

Guest [0:13]

Yes, sweet and the heat. It's not like spice, it's just hot. It definitely adds that extra level.

Host [0:18]

Have you ever put it on fruit before?

Guest [0:20]

No, I haven't.

Host [0:20]

You want to try it?

Guest [0:22]

Sure. It's really nice.

Host [0:25]

What would you rate Mike's Hot Honey 1 out of 10?

Guest [0:27]

That is a solid 10. That is fire.

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