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Mizzen+Main Street Interview by StreetTalk

StreetTalk helped Mizzen + Main reach guys who hate their dress shirts with a conversation creative product demo in NYC. The goal was asking what dress shirts actually feel like, surfacing the universal discomfort, then letting people feel the performance fabric. One guy admitted comfort beats dress code every time.

Category

Apparel & Accessories

Location

New York City

Target Demographic

Male

Video Transcript

Host [0:00]

What do you do for work?

Guest 1 [0:00]

I'm in like finance insurance world.

Host [0:00]

Are you working right now?

Guest 1 [0:00]

Yeah, I'm on the job right now.

Host [0:00]

This is your fit. Why not like a button-up?

Guest 1 [0:00]

It's not comfortable. We're doing a lot of work. We have crazy hours. It's a startup. I just want to be breathable.

Host [0:00]

If I told you there was like a breathable, comfortable button-up shirt, you want to try it?

Guest 1 [0:00]

I've tried a lot of the alternatives. If you think you got one that works, bring it on.

Host [0:00]

How you like it?

Guest 1 [0:16]

It's comfortable. It's really breathable. Being in long sleeves in New York in the summer is hard, but I feel like if I'm going to wear sleeves, it's got to be something like this.

Host [0:17]

This is our Mizzen+Main. This is our classic fit. They're stunning. Go to MizzenMain.com. You get—

Guest 2 [0:25]

Look amazing. I got two. I love those shirts, bro.

Host [0:28]

That guy got the shirts. You have to buy them. Go to MizzenMain.com, get yourself a shirt, man.

Guest 1 [0:28]

I guess I have to.

Frequent

Questions