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MoziWash Street Interview by StreetTalk

StreetTalk helped MoziWash let the scent do all the selling with a conversation creative reaction video in New York. The goal was holding out the product and asking people to smell it before saying a single word. People tried to buy it on the spot.

Category

CPG

Location

New York City

Target Demographic

Neutral

25-34

Video Transcript

Host [0:00]

Would you like your sheets to smell like this?

Guest 1 [0:02]

Oh, that's really good.

Guest 2 [0:05]

Oh my God, stop. I'm buying that. Oh my God, this smells amazing. This is like really masculine.

Guest 3 [0:05]

Feels like very like girly, but not too girly and not too overpowering.

Guest 4 [0:13]

Something like foresty, definitely woodsy, outdoors for sure. This is really good.

Host [0:18]

So this is Mosi Wash. They're completely plant-based and every single scent is designed to smell like a luxury fragrance. Are you getting that vibe?

Guest 4 [0:25]

Definitely getting that vibe.

Host [0:26]

Would you be down to switch to something that smells like a luxury perfume like this?

Guest 4 [0:26]

Definitely. I want my laundry to be luxury.

Guest 5 [0:32]

Absolutely right away.

Host [0:33]

Mosi Wash makes your laundry smell like luxury.

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Questions