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Nobs Street Interview by StreetTalk

StreetTalk helped Nobs prove their toothpaste tabs deliver instant confidence with a conversation creative product demo in New York. The goal was having people try the tabs and rate their breath on a scale of 1 to 10. Straight 10s across the board.

Category

CPG

Location

New York City

Target Demographic

Neutral

25-34

Video Transcript

Host [0:01]

Nobs, or No BS, your portable on-the-go toothpaste. They don't use sodium fluoride.

Guest 1 [0:01]

I'm swallowing. Oh, perfect. Amazing. Minty. It's so good. I like that. I love it. A scale of 1 to 10, how confident you are in your breath? Oh, full 10. I'd say it's a 10 for sure. 10. It's a 10. I want this everywhere now. Yeah, that's good.

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