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NOBS (Atlanta) Street Interview by StreetTalk

StreetTalk helped Nobs rethink how people feel about toothpaste with a conversation creative product demo at a mall in Atlanta. The goal was asking who you'd rather have make your toothpaste, a scientist or a corporation, then cleaning teeth live. Seeing the tabs work on the spot made the difference real.

Category

CPG

Location

Atlanta

Target Demographic

Neutral

25-34

Video Transcript

Host [0:00]

We're out here today at the mall with Knobbs. So let's go see if we can clean some people's teeth. Quick question. Who would you rather have make your toothpaste? The scientist or the corporate executive?

Guest 1 [0:10]

The scientist.

Host [0:11]

The scientist.

Guest 2 [0:11]

Definitely a scientist.

Host [0:12]

Why the scientist?

Guest 1 [0:13]

The scientist knows about more of what's going in the product than a guy trying to make some money. I'll say that.

Host [0:17]

That is the idea behind this toothpaste. It's called Knobbs. It's a dentist-formulated toothpaste, so it's not made in a boardroom full of executives. Do you guys want to try it? Yeah, I'm all for no BS. Just take one. They're toothpaste tablets. Oh, minty. What do you guys think? Fresh. My teeth feel super clean.

Guest 2 [0:35]

I could definitely see myself starting to use this. Very minty. Oh yeah, no more coffee breath.

Host [0:39]

Doesn't it just feel like a smarter everyday choice? I feel like this is good for like traveling. It is good for traveling.

Guest 2 [0:44]

It is way better than mine.

Host [0:46]

I mean, my teeth feel great. So minty. Like, I feel so fresh. I give it a 10 out of 10. So if you'd rather trust dentists than executives, switch to Nubs.

Guest 2 [0:54]

Those date nights where I forget to brush my teeth, this is going to be clutch.

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