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PrizePicks Street Interview by StreetTalk

StreetTalk helped PrizePicks turn casual sports fans into players with a conversation creative product demo in NYC. The goal was pulling up a real stat line, asking more or less, and letting people play the app live. The competitive hook locked people in before they knew it was an ad.

Category

Consumer Apps & Services

Location

New York City

Target Demographic

Male

25-34

Host

Andrew

Video Transcript

Guest 1 [0:00]

So we're going Kansas City quarterback, 240 passing yards.

Host [0:03]

You're going more or you going less?

Guest 1 [0:04]

I'll probably go more.

Host [0:06]

Let's go more.

Guest 1 [0:07]

I want them to have fewer passing yards so then— Crap, I'm going less. All right, that's good.

Host [0:11]

And now you're locked in. Now that game is way more exciting, right?

Guest 1 [0:15]

Yes sir. Oh yeah, for sure. I'd be attached at that point, you know.

Host [0:18]

Well, that's exactly what PrizePicks does. So you pick more or less on individual player stats. Now every snap, every touchdown, every catch, every run has you on the edge of your seat. PrizePicks I would tap in.

Guest 1 [0:28]

Fire, fire. I'm tapping in.

Host [0:29]

Well, $5 gets you $50 in lineups as a new user. I'm in, bro. Download PrizePicks today, pick more or less, and get in on the action. Let's go!

Frequent

Questions