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Ridge M2 Street Interview by StreetTalk

StreetTalk helped Ridge reach travelers with airport nightmares through a conversation creative product demo in NYC. The goal was asking for the worst travel experience, letting frustrations pour out, then showing gear designed to fix exactly those problems.

Category

CPG

Location

New York City

Target Demographic

Male

25-34

Video Transcript

Guest 1 [0:00]

I've had to get strip searched before at an airport. That was pretty awful, I can't lie.

Host [0:03]

Worst travel experience?

Guest 1 [0:05]

They wanted to open up my bags. I overpacked so much I couldn't fit it all back in. I ended up missing my flight.

Host [0:11]

No, you didn't! Are you serious? Have you ever seen this Ridge carry-on suitcase?

Guest 1 [0:16]

I didn't know Ridge made, uh, suitcases. Got a Ridge wallet, actually. I've had this for like a year now. Oh my God, do you love it? It's amazing. My old wallet was just ripped apart and this one's great.

Host [0:25]

It fits all your cards, right? Yeah, it's perfect. Okay, so similarly, this suitcase, it can fit 2 weeks worth of outfits, so you don't have to worry about your overpacking habits. 30% thicker polycarbonate shell, reinforced corners here to prevent damage during traveling. Plus it's light, it's rugged, it's weatherproof.

Guest 1 [0:41]

It sounds like it's the perfect thing. I also like that it locks on the side. That'll be perfect. I think I'm gonna get myself— go get a Ridge.

Host [0:47]

Go get a Ridge, guys. It'll match your wallet.

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