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Ryker Street Interview by StreetTalk

StreetTalk helped Ryker expose the hidden problem with gym clothes with a conversation creative product demo in NYC. The goal was telling people their shorts are made of polyester plastic and showing the natural-fiber alternative. The "what am I actually wearing" reaction hit every time.

Category

CPG

Location

New York City

Target Demographic

Male

18-24

Host

Kurt

Video Transcript

Host [0:00]

Ryker shorts. I love them. What if I told you that the fabrics in your Lululemons are actually harming your health? Actually, because they have plastic fabrics. These are called Ryker shorts. Give them a feel. This is 100% organic cotton, not like the plastic fabrics that some of the other shorts that you probably own have.

Guest 1 [0:15]

And they got the little zipper pocket.

Host [0:17]

Yeah, tell me, tell me what you think about them.

Guest 1 [0:19]

Okay, I'm gonna be honest, you really caught my eye with the zipper, feel me? Now I can put my keys in, maybe my AirPods.

Host [0:25]

Take a feel because this is going to be a gift idea for him. So how would you feel about him wearing these?

Guest 2 [0:32]

Oh, I would be very happy. Andrew, this would up your fits.

Guest 1 [0:36]

100% would. And they're breathable.

Host [0:37]

These aren't bad at all.

Guest 2 [0:38]

All go to the website.

Host [0:39]

RykerClothingCo.com. Ryker shorts. I love them. Got to get them in stores.

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