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Salt and Stone Street Interview by StreetTalk

Watch this man on the street interview for Salt and Stone, captured right on the beach. StreetTalk gets real strangers to smell test Salt and Stone's deodorant to get their authentic reactions.

Category

CPG

Location

Miami

Target Demographic

Neutral

25-34

Host

Kurt

Video Transcript

StreetTalk Interviewer

Scale from 1 to 10. How do you smell right now?

Person 1

Probably like a 6 we just came from a flight.

StreetTalk Interviewer

What is keeping you from smelling like a 10?

Person 1

A nice shower.

StreetTalk Interviewer

People are obsessing over Salt and Stone deodorant because it smells expensive, it smells like perfume, it smells like cologne, and we want to do a little smell test, see which one you think is your favorite.

Person 1

Awesome I'm excited.

Person 2

Okay.

StreetTalk Interviewer

And then you do, you'll do a swap.

Person 1

I like that one.

StreetTalk Interviewer

Perfect, perfect. What deodorant do you use now and do you think this is better?

Person 1

And I think that's so much better. I feel like it's fresh.

Person 2

Smells good.

StreetTalk Interviewer

This is gonna keep you smelling like a 10, it's gonna keep you smelling expensive and luxury, and they have little discovery sets so you get a four pack. Check out Salt and Stone.

Person 1

Definitely.

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