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She's Birdie Street Interview by StreetTalk

StreetTalk helped She's Birdie show women why personal safety matters with a conversation creative product demo in New York. The goal was asking about scenarios where people wished they had protection, then introducing the personal safety alarm. One woman said she walks dogs at night and needed this.

Category

CPG

Location

New York City

Target Demographic

Female

18-24

Host

Maggie

Video Transcript

Host [0:01]

Was that intimidating to you?

Guest 1 [0:01]

Yes.

Host [0:01]

Name a scenario where you wish when you were out and about you had something to protect you.

Guest 1 [0:01]

I dog walk at night sometimes, so I feel like that's not like the safest. So like having like some like noise or something where I feel more comfortable.

Host [0:01]

So this is the Birdie 3.0 and it's made by women for women. It's the first ever personal safety alarm that you can take with you on the go. It's a 130 decibel siren with a flashlight. It's super small and cute and comes in multiple colors, so it makes it super easy to hide. Super easy to carry, and there's even an on and off switch on the side to prevent accidental pulls. It's specifically made for everyday use, and you can bring it wherever you go when something just feels a little bit off. Birdie's alarms are loud, rechargeable, and stylish. I also love that they're super lightweight, and they're made to give women that peace of mind in uncomfortable situations, whether you're running, walking home at night, parking garages, traveling, campus life. Can you guys see yourself using this?

Guest 1 [0:01]

Yeah, for sure.

Host [0:01]

With Birdie 3.0, you not only get a safety device but also confidence wherever you go.

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