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Woobles Street Interview by StreetTalk

StreetTalk helped Woobles reignite the joy of making something with your hands through a conversation creative product demo in NYC. The goal was asking when people last made something, hearing how long it's been, then introducing a beginner crochet kit that makes it easy. People lit up the moment they started.

Category

CPG

Location

New York City

Target Demographic

Female

18-24

Video Transcript

Host [0:00]

Aww, that's so cute! When is the last time that you made something with your hands?

Guest 1 [0:00]

Oh my gosh, my brain is blanking. It's been a long time.

Host [0:00]

Do we have any hobbies right now that we go to alleviate some anxiety, stress, to occupy our hands instead of doom scrolling?

Guest 1 [0:00]

I like to paint, drawing, songwriting.

Host [0:00]

We got some artsy girls here. Let me show you girls something we can maybe swap for the doom scrolling. Okay, this is the Woobles. It's a little crochet kit. So cute, right?

Guest 1 [0:00]

I love it.

Host [0:00]

Would you say you'd be able to make like this?

Guest 1 [0:00]

Probably not. No.

Host [0:00]

Oh no, this is actually for beginners. We have tons of adorable little creatures you can make. It comes with all these things including step-by-step videos. Check out the Woobles, okay, so you can start making your own today.

Frequent

Questions